As primary contest enters final stretch, United for Massachusetts launches ad series reinforcing Markey strengths

Ads underline Markey’s credentials as “environmental and progressive champion”

(Boston, MA)  United for Massachusetts, a coalition of environmental and progressive organizations and leaders, today announced an expanded advertising effort supporting U.S. Sen. Edward Markey’s reelection bid in the final weeks of the primary campaign.

“This primary contest comes amid three major challenges: the global pandemic’s impact on our lives and livelihoods; a long-overdue conversation about racial and social justice; and an existential climate crisis,” said Environment Massachusetts Director Ben Hellerstein. “For environmentalists and progressives across the Commonwealth, it is imperative that we return Ed Markey to the U.S. Senate — and we hope Massachusetts voters agree.”

“Whether it’s authoring the Green New Deal to combat the climate crisis or championing Medicare for All, Sen. Markey is one of the strongest allies young people have in the Senate,“ said the Sunrise Movement’s Aracely Jimenez-Hudis. “He’s one of us — and that’s why we’re going all-out to re-elect him.”

The United for Massachusetts ad reinforces an outpouring of endorsements for Sen. Markey from a wide range of progressive and environmental organizations, including: Planned Parenthood, NARAL, Human Rights Campaign, Sierra Club and the Sunrise Movement

The 30-second spot highlights major themes from the recent Boston Globe editorial endorsing Markey, noting that he is both “a progressive champion with chops” and has been able to “achieve real results on the environment and the economy.”

Ads totaling $1.7 million will appear on broadcast TV, cable TV and digital platforms in the Greater Boston market.

“Due to the timing of the primary and pandemic-related social distancing needs, we expect that many state residents will vote by mail. Our hope is that this ad buy will reinforce the urgency of both participating in the primary and voting for Sen. Markey,” said Environment America Action Fund’s Johanna Neumann. “For our health, for justice, and for the environment, we need to send Ed Markey, along with his depth of experience and history of success, back to the Senate.”

Massachusetts voters can vote by mail by requesting a ballot (the earlier, the better); or vote early and in-person from August 22-28; or in-person on September 1. To request a ballot, call 1-800-462-VOTE or email [email protected].