Paid ad campaign to encourage senators to support Clean Power Plan

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Environment America

WASHINGTON, D.C. – Environment America and its state affiliates launched a paid advertising and organizing campaign today in Pennsylvania, Colorado, Virginia and D.C. to encourage senators to support the Clean Power Plan, the first-ever carbon pollution limits on power plants finalized last month.

“Opponents of the Clean Power Plan are putting big polluters before people,” begins the ad that runs Friday on Politico’s home page. It ends with a call to action targeting Congress.

The campaign comes as Senate Majority Leader Mitch McConnell plans to a hold a vote next week on a bill by Sens. Shelley Moore Capito (R-W.Va.) and Heidi Heitkamp (D-N.D.) to undo the carbon limits that are the centerpiece of President Obama’s plan to address climate change.

Digital ads featuring Sens. Bob Casey (D-Pa.), Michael Bennet (D-Col.) and Mark Warner (D-Va.) will begin running today and end Friday. All three senators have pledged or indicated their support for the Clean Power Plan, and their backing is crucial to the ensure the biggest step to cut global warming pollution ever adopted in the U.S. isn’t derailed.

The paid ads will complement the organizing work of Environment America to galvanize public support for the Clean Power Plan at public hearings this week and next in Pittsburgh, Denver, Atlanta and D.C. The group will also release an online, interactive map of weather-related disasters tomorrow, showing widespread impacts of the types of extreme weather events scientists say will likely become more frequent and severe without action to cut global warming pollution.

“We know Americans support climate action generally and the Clean Power Plan specifically by wide margins,” said Anna Aurilio, director of Environment America’s Global Warming Solutions Program. “We’re counting on these senators to continue to stand against the deniers and the polluters, and to keep standing with everyone concerned about the climate and their kids future.”

staff | TPIN

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